THE SCIENCE OF SELLING
7 Human Biases That Shape Every Sale
(and how to use them)
Learn the 7 simple biases that dictate buyer psychology and how to use them to drive more sales in 2025.
Why should I sign up?
Great Salespeople Understand Human Psychology
These biases are the backbone of most great sales people. To be great at sales, you have to understand what makes people tick - these biases are those things. Learn them, study them, apply them. Then sell.
Higher Conversion Rate
If you want to close more deals you don't need fancy tricks or a clever script - you need to understand people. While we all seem pretty different, our brains operate the same way. Understand human psychology and you'll understand how to sell.
More Sales Confidence
Let's be honest here... a huge part of sales is confidence, but how can you be confident if you have no idea how the customer is feeling? Understand the biases inside their heads and it'll feel much easier to sell to them.
Run Rings Around Buyers
No, salespeople aren't crazy manipulators getting old grandmas to buy... but being one step ahead won't harm anyone. Once you know how they think, you'll be more than just one step ahead.
What are you waiting for?
You scrolled this far, just hit get access. It's free, you've got nothing to lose.
You're nearly there!
I'm excited to see you smashing through your sales targets in 2025.Just pop in your name & email and I'll send over the biases.Look out for an email from me! :)
